If you are running your business, it is crucial that you know exactly what your audience really wants. Having a viral post on your Facebook page not only gets your name out there, but it also builds your reputation. In fact, people seeing your posts can influence a buyer’s decision. But of course, you have to understand how to make a viral post.
Basically, a viral post is a good way to promote your brand and even get your product to your audience. But getting something viral isn’t as straightforward as it is. Here are some tips that you can use if you wish to have a viral post on Facebook.
Have the right voice
The very first thing that you have to understand is that you need to have a voice that your audience can relate to. A voice is important in order for the page to be relatable to a specific audience. So how exactly should your voice be? Do you have to be casual when it comes to talking to your audience or do you have to be too formal? These are some things that can make a huge difference in the number of people who will engage in your post.
Know the timing
Timing is also a good thing to develop when it comes to posting anything on social media. You have to understand that people have their habits. As a Facebook page admin, you have to know when is the best time to post things that can illicit reaction from your audience. In most occasions, it really differs. And for this reason, you will also have to rely on your statistics. Try to take note of the best posts. What you need to consider is know the best time to post.
You also need to understand how emotion plays. A Facebook post should trigger an emotional response from an audience and therefore, it becomes easy for them to share the posts that you just made. Did the post make them sad or happy? You have to know how psychology works. If you don’t have any idea how to do this, you can simply take a closer look at similar pages and you will see how admins make use of color, voice, and timing in order to get people to share the content.
Have a goal in mind
So what exactly is your goal when you posted on Facebook? You have to know exactly what your goal is in order to know when to have a follow-up post or when to replicate the post that you just made. You need to have a short-term and a long-term plan in order for the social media post to become viral as well.
And lastly, you want to consider the consistency of posting things on your social media page. It is quite common for some businesses to not post anything at all for months. And because of this, people tend to forget what the page is all about whether it is a news page or a brand.